Dreaming big isn’t about hustling harder; it’s about getting smart and setting yourself up to win. Andrea’s story is the perfect reminder that alignment can shake things up in all the best ways—for your business and your life.
When Andrea first dove into pet sitting, she was out there, walking into homes, earning trust from pets and their people. But even with her commitment, she was holding herself back—afraid to charge what she deserved. Instead, she stacked her schedule with walks and drop-ins, squeezing pennies just to keep things afloat. And even then? She was barely getting by.
Uncovering the Mystery of Her Dream Clients
Through our strategy sessions, Andrea discovered that the key to her transformation wasn’t just about raising prices or working harder. It was about understanding the clients she truly enjoyed working with. This was something she struggled a long time with before. But she bet on herself and really dug into who her best fit clients were. She began to focus on their thoughts, needs, and what made them come back. These were clients who valued her care, respected her time, and aligned with her energy.
Leaning away from generic marketing and honing in on these ideal clients created a major shift. Andrea stopped trying to appeal to everyone and started speaking directly to the people who valued her the most.
This alignment paid off big time:
- Better-fit clients: Andrea began attracting clients who were not only willing to pay her higher rates but also appreciated her unique touch and skills.
- Upsells that energize: She introduced premium services that added value without draining her energy, like in-home pet Reiki and personalized pet care plans.
- A better lifestyle: She started booking clients with beautiful homes and great locations, making her work more enjoyable and aligned with her nomadic spirit.
The Secrets to Resilient Success
Andrea realized that dreaming big also meant protecting her ability to do her work. She implemented systems to manage bookings, including a deposit system that secured her income and prevented last-minute cancellation loss of income. These systems freed up her mental space and allowed her to focus on growing her business rather than scrambling to cover gaps.
The Results: A Thriving Aligned Business
This past year, Andrea’s business has become almost unrecognizable from where she started. She’s booking months in advance and has two entirely new client bases she hadn’t considered before. Her work feels lighter, her income is steadier, and she’s even planning her next big adventure: adding a van-home to her lifestyle so she can combine her love of travel with her thriving business.
The Lesson: Bet on Yourself
Andrea’s story is a reminder that alignment isn’t about doing more—it’s about doing what matters. By betting on herself, protecting her resilience, and focusing on the right people, Andrea transformed what once felt like a pipe dream into a sustainable, joy-filled reality.
Andrea’s success started with one bold choice: to believe in her dream and take the next aligned step. Yours can too. The right support, the kind that helps you bet on yourself and build a business that fuels your life, is just a click away.
Lindsay Baldassano
Mystik Success Architect
Align. Amplify. Succeed. Your abilities deserve to be experienced and you deserve to get paid.
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